There is no denying the fact that DEFINITION OF 'RATIO ANALYSIS'
Quantitative analysis of information contained in a company’s financial
statements. Ratio analysis is based on line items in financial
statements like the balance sheet, income statement and cash flow
statement; the ratios of one item – or a combination of items - to
another item or combination are then calculated. Ratio analysis is used
to evaluate various aspects of a company’s operating and financial
performance such as its efficiency, liquidity, profitability and
solvency.
The trend of these ratios over time is studied to check
whether they are improving or deteriorating. Ratios are also compared
across different companies in the same sector to see how they stack up,
and to get an idea of comparative valuations. Ratio analysis is a
cornerstone of fundamental analysis.
While there are numerous financial ratios, most investors are familiar
with a few key ratios, particularly the ones that are relatively easy to
calculate. Some of these ratios include the current ratio, return on
equity, the debt-equity ratio, the dividend payout ratio and the
price/earnings (P/E) ratio.
For a specific ratio, most companies have values that fall within a
certain range. A company whose ratio falls outside the range may be
regarded as grossly undervalued or overvalued, depending on the ratio.
For example, if the average P/E ratio of all companies in the S&P
500 index is 20, with the majority of companies having a P/E between 15
and 25, a stock with a single-digit P/E would be considered undervalued,
while one with a P/E of 50 would be considered overvalued. Of course,
this ratio would typically only be considered as a starting point, with
further analysis required to identify if these stocks are really as
undervalued or overvalued as the P/E ratios suggest.
As well, ratios are usually only comparable across companies in the same
sector, since an acceptable ratio in one industry may be regarded as
too high in another. For example, companies in sectors such as utilities
typically have a high debt-equity ratio, but a similar ratio for a
technology company may be regarded as unsustainable high.
Ratio analysis can provide an early warning of a potential improvement
or deterioration in a company’s financial situation or performance.
In view of the above it is evident that analysts engage in extensive number-crunching of the financial data in a
company’s quarterly financial reports for any such hints.
Successful companies generally have solid ratios in all areas, and any
hints of weakness in one area may spark a significant sell-off in the
stock. Certain ratios are closely scrutinized because of their relevance
to a certain sector, as for instance inventory turnover for the retail
sector and days sales outstanding (DSOs) for technology companies.
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